Traditional fundraising events cover several goals related to building donor loyalty. Since events can no longer be held as they were before the pandemic, how do we renew ourselves to keep meeting these goals?

As part of our COVID-19 interview series, our marketing experts spoke with Sylvie Bourbonnière, Executive Director at Le Chaînon Foundation, to talk about how she and her team reorganized...

The COVID-19 pandemic affects us all. With instability disrupting the daily routine, many philanthropic organizations have had to readjust quickly to continue to provide services to vulnerable people or people in need.

At Cible's, it's a ritual. Every morning, at 9:00 am, the team meets via Teams to take stock of the previous day and the one that is about to begin. Quickly, our impact creators take turns specifying the tasks they will have to accomplish, and ...

For some time now, and especially in the wake of current events, some NPOs took great pains to adapt their philanthropic marketing strategies as a call for hope and solidarity.